Since organic forms and human elements were a key focus area for developing the logo, I began with hand sketches. From there, I created three logos with icons and one word mark. Natural and organic forms were the main focus as the client stressed that they wanted something that was natural, approachable, and still looked like something that represented a luxury spa. I also played around with balancing precision and organic forms as they have a lot of experience under their belts and perform detailed procedures.
