Upon the announcement of new branding, ComEd reached out to Jak to update their tent footprint and tradeshow assets. ComEd's Switch on Summer event was 3 months away and there was much work to be done. While there were still many areas of the new brand that were not well defined, Jak got to be a part of finding what worked and what would best present the new brand to the world. I developed creative for tents, flags, tablecloths, barrier banners, hand sanitizer station decals, and a prize wheel. The tent creative included four canopies, four full backdrops with different images, as well as full and half side walls.
